Hooké is a project lead by a group of French Canadian with a passion for fly fishing, video, and design. Hooké’s purpose is to bring a fresh breath to the fly-fishing industry through its clothing brand and videos.
Since day one, Fokus Outdoor is behind Hooké’s ideation and branding. Amongst other things, we created their website and videos for each of their fly-fishing adventure around the world. hooke.ca.